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University Licensing Program

Norfolk State’s trademark licensing program enables the University to share in the benefits from the commercial use of its name, logos and identifying marks.  The program establishes a relationship with licensees to assist them in the further developing “officially licensed Norfolk State University products”, while encouraging the purchasing of products that support the University.

Norfolk State is currently contracted with CLC-Learfield IMG College to help administer the licensing program. CLC’s main duty as the university’s agent is to pre-screen all manufacturers desiring to produce goods bearing university marks.


Symbols, icons, traditions, and trademarks have come to represent the spirit and pride of Norfolk State alumni, fans, students and student-athletes.  The University licensing program was established to ensure that these marks and symbols consistently represent the image and brand of Norfolk State University.

Businesses, campus groups and entities (including student groups or organizations) wishing to utilize Norfolk State University trademarks should be aware of the university trademark licensing policies and procedures: Licensing Policy - pdf

Student Organizations and University Departments

All campus entities, including student groups and departments, must be pre-approved by the university and use a licensed vendor to produce any merchandise with the Norfolk State name and/or logo.  This applies whether the items are intended for the department/organizations own use (e.g. shirts); promotional items or items to be sold for fundraising.

Ordering NSU Branded Items

See procurement webpage for process for ordering branded and promotional items.  - Procurement Process for Ordering

Apply for License

Items for sale using the university trademarks must be licensed. 

Any person, business, or organization with an interest in marketing products bearing the trademark of Norfolk State University need to obtain a license through the Collegiate Licensing Company (CLC).  

Retail License

If you are a business interested in producing or selling items using the Norfolk State University trademarks, you may apply for a license with our licensing agent: 

Peyton Scrivner, Manager-Partnerships

All CLC licensed vendors are required to identify their product with the “Officially Licensed Collegiate Product” label.  With this label, purchasers are assured they are purchasing a quality and authentic product that has been produced in accordance with University standards.  Revenues generated through the sale of licensed merchandise support NSU students and programs.

Norfolk State Trademarks and Branding Guidelines

Norfolk State's new brand and visual identity enables the University to speak about our strengths and mission clearly and cohesively. It is our blueprint for ensuring that we communicate with one consistent voice in person, in print, digitally and electronically. By doing so, we amplify our voices, and strengthen the image and reputation of Norfolk State University every time we communicate. Brand and Visual Identity Information

Using Images

In addition to being licensed to reproduce NSU trademarks, you must own all necessary rights to reproduce any photos, images or video your product and/or advertising contained.