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Platforms

Use the menu below to learn more about the individual uniqueness of each platform. For the most part, think of them as places where your various audiences can be found. Our students are mostly on Instagram. Their parents are on Facebook. Alumni are on both. Our donors are on LinkedIn (often referred to as "the business Facebook"). And all of them are on Twitter. Obviously, that's an over simplification because most people use all of these platforms to varying degrees depending on their purpose. The following graphic from Hootsuite illustrates how social media usage can overlap from platform to platform. Click on the graphic to learn more about social media usage from Hootsuite. Clicking on the links below will give you a handy synopsis of the selected platform.

2021 image of User Overlaps graphic from Hootsuite

Social Media Graphic Standards

 

Facebook Image Dimensions

Facebook

Recommended Dimensions:

Minimum Dimensions:

Maximum Dimensions:

Image Scale:

Max File Size:

Image Formats:

Profile Photo

180 x 180

160 x 160

-

1:1

-

-

Cover Photo

820 x 312

400 x 150

-

2.7:1

100KB

rgb, jpg, gif

Shared Image (Timeline)

1200 x 630

-

-

1.91:1

-

-

Shared Image (Newsfeed)

1200 x 630

-

-

1.91:1

-

-

Shared Link (Timeline)

1200 x 628

200 x 200

-

1.91:1

-

-

Shared Link (Newsfeed)

1200 x 628

200 x 200

-

1.91:1

-

-

Highlighted Image

1200 x 717

843 x 504

-

1:1.67

-

-

Event Image

1920 x 1080

470 x 174

-

16:9

-

-

 

Twitter Image Dimensions

Twitter

Recommended Dimensions:

Minimum Dimensions:

Maximum Dimensions:

Image Scale:

Max File Size:

Image Formats:

Profile Photo:

400 x 400

200 x 200

-

1:1

2MB

jpg. gif, png

Header Photo:

1500 x 500

-

-

3:1

5MB

jpg. gif, png

In-Stream Photo:

506 x 253

440 x 220

1024 x 512

2:1 (16:9 recommended)

5MB for Photos, 3 MB for Gifs

jpg. gif, png

 

Instagram Image Dimensions

Instagram

Recommended Dimensions:

Aspect Ratio

Profile Picture

110 x 110

-

Photo Thumbnails

161 x 161

-

Photo Size (Instagram App)

1080 x 1080 (square), 1080 x 1350 (4:5)

Between 1.91:1

and 4:5

Instagram Stories

1080 x 1920

9:16

 

LinkedIn Image Dimensions

LinkedIn

Recommended Dimensions:

Appears at (height scaled):

Maximum File Size

File Format

Personal Profile Image

400 x 400

500 x 500

8MB

png, jpg, gif

Personal Background Image

1584 x 396

1400 x 425

4MB

png, jpg, gif

Company Logo Image

300 x 300

110 x 110

4MB

png, jpg, gif

Square Logo

60 x 60

60 x 60

2MB

png, jpg, gif

Company Cover Image

1536 x 768

1400 x 425

4MB

png, jpg, gif

Banner Image

646 x 220

646 x 220

2MB

png, jpg, gif

Hero Photo

1536 x 768

varies between desktop and mobile

2MB

png, jpg, gif

Shared Link

1104 x 736

552 x 289

-

png, jpg, gif

Shared Image

1104 x 736

varies between desktop and mobile

-

png, jpg, gif

Company Photos

900 x 600

900 x 600

-

png, jpg, gif

 

Youtube Image Dimensions

Youtube

Recommended Dimensions:

Aspect Ratio

Channel Profile Image

800 x 800

-

Channel Cover Art

2560 x 1440

-

Tablet

1855 x 423

-

Mobile

1546 x 423

-

TV

2560 x 1440

-

Desktop

2560 x 423

-

Video Uploads

Minimum HD 1280 x 720

16:9