Platforms

Use the menu below to learn more about the individual uniqueness of each platform. For the most part, think of them as places where your various audiences can be found. Our students are mostly on Instagram. Their parents are on Facebook. Alumni are on both. Our donors are on LinkedIn (often referred to as "the business Facebook"). And all of them are on Twitter. Obviously, that's an over simplification because most people use all of these platforms to varying degrees depending on their purpose. The following graphic from Hootsuite illustrates how social media usage can overlap from platform to platform. Click on the graphic to learn more about social media usage from Hootsuite. Clicking on the links below will give you a handy synopsis of the selected platform.

2021 image of User Overlaps graphic from Hootsuite

Social Media Graphic Standards

Facebook Image Dimensions

Facebook Recommended Dimensions: Minimum Dimensions: Maximum Dimensions: Image Scale: Max File Size: Image Formats:
Profile Photo 180 x 180 160 x 160 - 1:1 - -
Cover Photo 820 x 312 400 x 150 - 2.7:1 100KB rgb, jpg, gif
Shared Image (Timeline) 1200 x 630 - - 1.91:1 - -
Shared Image (Newsfeed) 1200 x 630 - - 1.91:1 - -
Shared Link (Timeline) 1200 x 628 200 x 200 - 1.91:1 - -
Shared Link (Newsfeed) 1200 x 628 200 x 200 - 1.91:1 - -
Highlighted Image 1200 x 717 843 x 504 - 1:1.67 - -
Event Image 1920 x 1080 470 x 174 - 16:9 - -

 

Twitter Image Dimensions
Twitter Recommended Dimensions: Minimum Dimensions: Maximum Dimensions: Image Scale: Max File Size: Image Formats:
Profile Photo: 400 x 400 200 x 200 - 1:1 2MB jpg. gif, png
Header Photo: 1500 x 500 - - 3:1 5MB jpg. gif, png
In-Stream Photo: 506 x 253 440 x 220 1024 x 512 2:1 (16:9 recommended) 5MB for Photos, 3 MB for Gifs jpg. gif, png

 

Instagram Image Dimensions
Instagram Recommended Dimensions: Aspect Ratio
Profile Picture 110 x 110 -
Photo Thumbnails 161 x 161 -
Photo Size (Instagram App) 1080 x 1080 (square), 1080 x 1350 (4:5) Between 1.91:1 and 4:5
Instagram Stories 1080 x 1920 9:16

 

LinkedIn Image Dimensions
LinkedIn Recommended Dimensions: Appears at (height scaled): Maximum File Size File Format
Personal Profile Image 400 x 400 500 x 500 8MB png, jpg, gif
Personal Background Image 1584 x 396 1400 x 425 4MB png, jpg, gif
Company Logo Image 300 x 300 110 x 110 4MB png, jpg, gif
Square Logo 60 x 60 60 x 60 2MB png, jpg, gif
Company Cover Image 1536 x 768 1400 x 425 4MB png, jpg, gif
Banner Image 646 x 220 646 x 220 2MB png, jpg, gif
Hero Photo 1536 x 768 varies between desktop and mobile 2MB png, jpg, gif
Shared Link 1104 x 736 552 x 289 - png, jpg, gif
Shared Image 1104 x 736 varies between desktop and mobile - png, jpg, gif
Company Photos 900 x 600 900 x 600 - png, jpg, gif

 

Youtube Image Dimensions
Youtube Recommended Dimensions: Aspect Ratio
Channel Profile Image 800 x 800 -
Channel Cover Art 2560 x 1440 -
Tablet 1855 x 423 -
Mobile 1546 x 423 -
TV 2560 x 1440 -
Desktop 2560 x 423 -
Video Uploads Minimum HD 1280 x 720 16:9