Use the menu below to learn more about the individual uniqueness of each platform. For the most part, think of them as places where your various audiences can be found. Our students are mostly on Instagram. Their parents are on Facebook. Alumni are on both. Our donors are on LinkedIn (often referred to as "the business Facebook"). And all of them are on Twitter. Obviously, that's an over simplification because most people use all of these platforms to varying degrees depending on their purpose. The following graphic from Hootsuite illustrates how social media usage can overlap from platform to platform. Click on the graphic to learn more about social media usage from Hootsuite. Clicking on the links below will give you a handy synopsis of the selected platform.
Social Media Graphic Standards
Facebook Image Dimensions
| Facebook |
Recommended Dimensions: |
Minimum Dimensions: |
Maximum Dimensions: |
Image Scale: |
Max File Size: |
Image Formats: |
| Profile Photo |
180 x 180 |
160 x 160 |
- |
1:1 |
- |
- |
| Cover Photo |
820 x 312 |
400 x 150 |
- |
2.7:1 |
100KB |
rgb, jpg, gif |
| Shared Image (Timeline) |
1200 x 630 |
- |
- |
1.91:1 |
- |
- |
| Shared Image (Newsfeed) |
1200 x 630 |
- |
- |
1.91:1 |
- |
- |
| Shared Link (Timeline) |
1200 x 628 |
200 x 200 |
- |
1.91:1 |
- |
- |
| Shared Link (Newsfeed) |
1200 x 628 |
200 x 200 |
- |
1.91:1 |
- |
- |
| Highlighted Image |
1200 x 717 |
843 x 504 |
- |
1:1.67 |
- |
- |
| Event Image |
1920 x 1080 |
470 x 174 |
- |
16:9 |
- |
- |
Twitter Image Dimensions
| Twitter |
Recommended Dimensions: |
Minimum Dimensions: |
Maximum Dimensions: |
Image Scale: |
Max File Size: |
Image Formats: |
| Profile Photo: |
400 x 400 |
200 x 200 |
- |
1:1 |
2MB |
jpg. gif, png |
| Header Photo: |
1500 x 500 |
- |
- |
3:1 |
5MB |
jpg. gif, png |
| In-Stream Photo: |
506 x 253 |
440 x 220 |
1024 x 512 |
2:1 (16:9 recommended) |
5MB for Photos, 3 MB for Gifs |
jpg. gif, png |
Instagram Image Dimensions
| Instagram |
Recommended Dimensions: |
Aspect Ratio |
| Profile Picture |
110 x 110 |
- |
| Photo Thumbnails |
161 x 161 |
- |
| Photo Size (Instagram App) |
1080 x 1080 (square), 1080 x 1350 (4:5) |
Between 1.91:1 and 4:5 |
| Instagram Stories |
1080 x 1920 |
9:16 |
LinkedIn Image Dimensions
| LinkedIn |
Recommended Dimensions: |
Appears at (height scaled): |
Maximum File Size |
File Format |
| Personal Profile Image |
400 x 400 |
500 x 500 |
8MB |
png, jpg, gif |
| Personal Background Image |
1584 x 396 |
1400 x 425 |
4MB |
png, jpg, gif |
| Company Logo Image |
300 x 300 |
110 x 110 |
4MB |
png, jpg, gif |
| Square Logo |
60 x 60 |
60 x 60 |
2MB |
png, jpg, gif |
| Company Cover Image |
1536 x 768 |
1400 x 425 |
4MB |
png, jpg, gif |
| Banner Image |
646 x 220 |
646 x 220 |
2MB |
png, jpg, gif |
| Hero Photo |
1536 x 768 |
varies between desktop and mobile |
2MB |
png, jpg, gif |
| Shared Link |
1104 x 736 |
552 x 289 |
- |
png, jpg, gif |
| Shared Image |
1104 x 736 |
varies between desktop and mobile |
- |
png, jpg, gif |
| Company Photos |
900 x 600 |
900 x 600 |
- |
png, jpg, gif |
Youtube Image Dimensions
| Youtube |
Recommended Dimensions: |
Aspect Ratio |
| Channel Profile Image |
800 x 800 |
- |
| Channel Cover Art |
2560 x 1440 |
- |
| Tablet |
1855 x 423 |
- |
| Mobile |
1546 x 423 |
- |
| TV |
2560 x 1440 |
- |
| Desktop |
2560 x 423 |
- |
| Video Uploads |
Minimum HD 1280 x 720 |
16:9 |