Each social media platform is unique. Audiences may overlap, but how they use and engage with each platform can vary.
Use the menu below to explore each platform and its recommended content formats.
Remember: The same content doesn’t have to look or sound the same everywhere.
Social Media Graphic Standards
Instagram Image Dimensions
| Instagram |
Recommended Dimensions: |
Aspect Ratio |
| Profile Picture |
110 x 110 |
- |
| Photo Thumbnails |
161 x 161 |
- |
| Photo Size |
1080 x 1440 (3:4) |
Between 1.91:1 and 3:4 |
| Instagram Stories/Reels |
1080 x 1920 |
9:16 |
Facebook Image Dimensions
| Facebook |
Recommended Dimensions: |
Aspect Ratio: |
| Profile Photo |
180 x 180 |
1:1 |
| Cover Photo |
820 x 312 |
2.7:1 |
| Shared Image (Timeline) |
1200 x 630 |
1.91:1 |
| Event Image |
1920 x 1080 |
16:9 |
LinkedIn Image Dimensions
| LinkedIn |
Recommended Dimensions: |
Aspect Ratio |
| Profile Image |
400 x 400 |
1:1 |
| Personal Cover Image |
1584 x 396 |
4:1 |
| Company/ Page Cover Image |
4200 x 700 |
6:1 |
| Square Post |
1200 x 627 |
1:1 |
| Landscape Post |
1200 x 627 |
1.91:1 |
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Threads Image Dimensions
| Threads |
Recommended Dimensions: |
Aspect Ratio |
| Profile Picture |
320 x 320 |
1:1 |
| Square Image |
1080 x 1080 |
1:1 |
| Portrait Image |
1080 x 1350 |
4:5 |
| Landscape Image |
1080 x 566 |
1:91:1 |
| Vertical Video |
1080 x 1920 |
9:16 |
X Image Dimensions
| X |
Recommended Dimensions: |
Image Scale: |
| Profile Photo: |
400 x 400 |
1:1 |
| Header Photo: |
1500 x 500 |
3:1 |
| In-Stream Photo: |
506 x 253 |
2:1 (16:9 recommended) |
Youtube Image Dimensions
| Youtube |
Recommended Dimensions: |
Aspect Ratio |
| Channel Profile Image |
800 x 800 |
1:1 |
| Channel Banner |
2560 x 1440 |
16:9 |
| Video Thumbnail |
1280 x 720 |
16:9 |
| Standard Video |
1920 x 1080 |
16:9 |
| Youtube Shorts |
1080 x 1920 |
9:16 |
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