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Messaging Campaign Launches New Mascot Video

Virginia Mascots:  Pride in YOU

Statewide Higher Ed Messaging Campaign Launches New Mascot Video

The State Council of Higher Education for Virginia (SCHEV), the Virginia Secretary of Education’s Office and the Council of Independent Colleges in Virginia (CICV) launched Phase II of the statewide #VaHigherEdTogether messaging campaign today with a new video featuring the mascots from 45 of Virginia's colleges and universities.

As with the first phase of the campaign featuring a collage of college and university presidents holding signs, the mascot video offers a message of hope for Virginia high school and college students and their families:

Pride. It’s what we mascots represent.
Pride in our schools. Pride in Virginia. Pride in YOU. 
The coronavirus is no match for our pride.
We are here for you now. We support and miss you.
And we look forward to welcoming you back safely to campus.
Be safe. Be informed. Be well.

Sincerely, Virginia's College & University Mascots

“We are excited to share this message of solidarity among Virginia's outstanding colleges and universities," said Virginia Secretary of Education, Atif Qarni. "Mascots represent school pride and unity, which offer comfort to students during these uncertain times. We hope this new video will ignite excitement in Virginia students as they make plans to further their education this summer and fall."

The campaign will continue in the coming months with additional messages for current and future college students.​