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Engineering a Dream

by Steven Opfer -

Class of 2000 alumnus B.J. Butler’s path from mechanical engineering to the world of acting and voice-over wasn’t a straight line, but it was always guided by curiosity, persistence, and a deep sense of pride in where he came from.

“I arrived at NSU in the fall of 1995 after graduating from Brooklyn Technical High School,” Butler says. “I remember going to Homecoming in 1988 with my aunt, Linda Archie ’73, and absolutely falling in love with the festivity of it all. Once I got a scholarship, NSU it was.”

He graduated with a bachelor’s degree in mechanical design, a discipline that, in hindsight, still influences how he works.

BJ Butler in the studio

“The same focus that helped me understand machines now helps me engineer emotion,” he explains. “Sound, tone, pacing — it’s all structure and rhythm.”

At Norfolk State, Butler found not only his academic footing but also the community that helped shape his outlook. He joined the Epsilon Pi Chapter of Alpha Phi Alpha Fraternity Inc., which he credits with teaching him lessons in leadership and responsibility.

“My years on campus as a member of Alpha were key in helping me grow up and prepare for manhood in the real world,” he recalls. “The day we probated on campus will never be forgotten.”

His memories of NSU are filled with music and energy: the sound of the Spartan Legion at football games, the excitement of the dorm step shows and the Homecoming concerts.

After graduation, Butler followed a more traditional career path in engineering, but the pull of performance never left him.

“I never gave up on my passion to be an actor or entertainer; it’s in my blood,” he says. “A friend in the business suggested voice work as an option, and it just made sense. I built a small recording space in my home and started learning everything I could.”

He taught himself the technical side of voice acting, built his first demo from scratch, and slowly began booking jobs. Over time, that hobby evolved into a profession. Today, Butler’s credits include I’m Home (2022), Thespian (2018), HBO’s The Wire (2007), Slavery and the Making of America (2005), and other projects in film and television. Represented by Buchwald Talent Agency, Butler has become a trusted voice for powerhouse brands including Nike, ESPN’s Monday Night Football, CBS Sports, Target, Nissan, LinkedIn and a host of others. His signature sound — urban cool with an authentic, grounded tone — blends versatility and soul, allowing him to move effortlessly between commercial, narration, promo and character work.

“Creativity is structure and freedom combined,” he says. “That’s something I learned at Norfolk State — how to turn potential into precision.”

He still carries the lessons of his alma mater into every project. “That Spartan Pride still burns hot inside of me,” he says. “I might not have been the ‘most or best’ in every category, but I never questioned my value. Having the courage and discipline of a Spartan has helped me in all my successes — and I want to make NSU proud.”

Butler’s story is one of reinvention — a reminder that the skills learned in one field can power success in another. From engineering labs to recording booths, he’s built a career that bridges logic and creativity, proof that there’s more than one way to engineer a dream.