A ribbon-cutting/unveiling ceremony for the Norfolk State University/GEICO light-rail car wrap was held April 12 at 3 p.m. at the Hampton Roads Transit Yard on Brambleton Avenue across from the Norfolk State University campus.
Representatives from Hampton Roads Transit including President and CEO William E. Harrell; Brian Smith, assistant to the president and CEO; Alonzo Crittenden, HRT advertising; and Tom Holden, public affairs director; joined Norfolk State University President and CEO Eddie N. Moore Jr., Athletics Director Marty L. Miller and baseball coach Claudell E. Clark for the brief ceremony. GEICO Regional Vice President John Pham took center stage and with the assistance of the other officials cut the ribbon unveiling a newly wrapped light rail car designed to bring awareness to Norfolk State University and its student athletes. The partnership supports the department of athletics’ mission to provide scholarship opportunities and enable student-athletes to achieve excellence both on and off the field.
According to Crittenden, the new wrap costs about $15,700 to produce and install. “We use impressions in measuring the effectiveness of this kind of marketing tool. With the train running parallel to I-264, we estimate that the new promotion will be seen about three million times per month during its six-month rotation.”
Miller stated, “The department of athletics is excited about the opportunity to partner with GEICO in an effort to support the academic and athletic success of the student-athletes at Norfolk State University. The partnership with GEICO will strengthen the viability of the athletics program and bring even more credibility to this outstanding institution.”
“GEICO supports many worthwhile programs across the country, through colleges and universities and nonprofit organizations that contribute to the development and success of students,” said Pham. “The partnership with Norfolk State University and Hampton Roads Transit is one of the ways that we demonstrate this commitment, which we hope will encourage support from others.”