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Pepsi Sponsored Advertisements

In Fall 2020, Pepsi funding allowed the Office of Communications and Marketing to implement several advertising campaigns including marketing to prospective students. The campaigns are featured below.

Coastal Virginia Magazine Ad

Download a PDF of the Coastal Virginia Magazine Advertisement
 

Subscriptions – Total Audience: 204,000 Print, 250,000 Print & Web combined
Demographics – 88% 35+; 61% Female, 39% Male; 70% HHI $100,000+
Reach or Distribution area – The Coastal Virginia region is comprised of the cities and counties of Chesapeake, Franklin-Southampton, Gloucester, Hampton, James City, Newport News, Norfolk, Poquoson, Portsmouth, Smithfield/Isle of Wight, Suffolk, Virginia Beach, Williamsburg, York County and Virginia’s Eastern Shore

MacArthur Mall Panel (Norfolk, Virginia)

Download a PDF of the MacArthur Center Advertisement
 

Ethnicity CompositionSeptember 1, 2020 to December 14, 2020

  • 60.4 % – White
  • 29.3 % – African American
  • 6.7 % – Hispanic
  • 3.6% – Asian

VisitationSeptember 1, 2020 to December 14, 2020

  • Est. # of Customers – 312k
  • Est. # of Visits – 522.4K
  • Avg. Visits per customer – 1.67
  • Panel Visits – 7.8k

Military Advertising (SEM and Display Advertising)

There is a large population of active military and veterans in Norfolk and the surrounding areas, and NSU’s flexible programs and areas of study are appropriate for that target. NSU will run an ad campaign from Dec. 30 - Jan. 25 targeted toward the military who are looking to start or continue their education.

  • Market/Geography – Norfolk + 200 miles
  • Placement – Keywords
  • Est. Impressions – 50,000

Campus Photo Shoot

Virtual Tour Project

Pepsi also provided funding to the Office of Admissions to help fund their Virtual Tour, which will launch in February 2021.

Lyman Beecher Brooks Library 2nd Floor
Mass Communications Lab 360