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Dr.
Sheila A. Ward
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Dr. Cynthia Burwell Professor of Health,
Physical Education and Exercise Science
School of Education |
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Sponsor: United States Department
of Agriculture (USDA) |
Award Amount:
$100,000 |
| Period of
Performance: March 01, 2006 –
February 29, 2008 |
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Project Title: A Multi-faceted
Approach Using the Social Norms
Marketing Theory to Influence Obesity
Prevention in African American College
Students |
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African American college students have a higher body mass index which
contributes to obesity. The purpose of this project is to examine if a
prevention program using social norms marketing theory and peer health educators
will influence poor eating habits and correct misperceptions of body image for
obesity.
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