NSU to Host Earvin “Magic” Johnson Book Signing Dec. 4  

  

Norfolk, Va.—As part of his national book tour, Earvin “Magic” Johnson, a retired NBA basketball star and chairman and chief executive officer of Magic Johnson Enterprises, will visit Norfolk State University to promote his new book 32 Ways to Be a Champion in Business.  Open to the public, Johnson will sign copies of his book from 6 to 7:30 p.m. Thursday, December 4 at the L. Douglas Wilder Performing Arts Center.

In 32 Ways to Be a Champion in Business, Johnson offers practical and invaluable real-world advice on starting, financing, marketing and growing a business; building and motivating a team; capitalizing on opportunities; forming partnerships and joint ventures; buying and running franchises; serving customers; maintaining balance; and giving back through philanthropy. 

Johnson also discusses how he had to overcome doubts about his business acumen and convince bankers and business veterans that underserved minority communities were ready for big retail brands that had focused mostly on suburban markets.  For more than 25 years, Johnson has served as a catalyst for the community and economic empowerment by making high-quality entertainment, products and services available to meet the needs of ethnically diverse urban communities. 

Co-sponsored by Barnes & Noble College Booksellers and NSU’s School of Business, Johnson’s book will be sold at the book signing for $22.  For more information, call 823-8373.