Mission Statement: 

It is the mission of the Office of Communications and Marketing to advance the University’s mission by:

• Continuously seeking out opportunities to promote the University’s internal programs, services, faculty, staff and students
• Positioning NSU to compete for academically strong students
• Elevating the university’s reputation for excellent financial stewardship and raising this profile among corporate, foundation, and individual donors
• Identifying, establishing and maintaining internal and external partnerships that enhance the University’s communication system and the exchange of information with its constituents
• Establishing a comprehensive communications program to continuously educate and cultivate alumni support, and to foster a sense of community and commitment to the University

 

Vision Statement

To evolve into a comprehensive, fully integrated and staffed marketing and public relations agent for Norfolk State University enabling the Office of Communications and Marketing to more effectively and efficiently elevate the university’s brand, position Norfolk State University as a quality competitor, promote the University’s mission, its excellent academic programs, its students, fine teaching and administrative staff.

 

Objectives Include:

• To develop a proactive public relations and marketing communications program that will increase the visibility and profile of Norfolk State University
• To raise awareness of the university's brand and protect the integrity of the university logo
• To increase awareness of the university’s faculty, students, academic programs, etc.
• To enhance external communications with NSU’s stakeholders
• To build media relationships among local, regional & national media
• To position NSU faculty as experts for media to use in their research
• To promote faculty and student achievements in education

The Communications and Marketing department also serves as a clearinghouse for publications, public announcements and the coordination of some of the university's marketing projects. We are responsible for media relations, crisis communications, developing overall University communications planning, public relations planning and promotion of special events. Our office also helps to establish and maintain relationships with the University's alumni, retirees, supporters, and other potential constituents throughout the greater community.